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	<title>Whitbeck Advertising and Online Promotion &#187; Advertising Media</title>
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	<link>http://www.whitbeckadvertising.com</link>
	<description>Advertising, Marketing, Graphic Design and Online Promotions</description>
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		<title>Building A Brand On Shutters</title>
		<link>http://www.whitbeckadvertising.com/building-a-brand-on-shutters/</link>
		<comments>http://www.whitbeckadvertising.com/building-a-brand-on-shutters/#comments</comments>
		<pubDate>Sun, 07 Mar 2010 19:25:38 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[Advertising Media]]></category>

		<guid isPermaLink="false">http://www.whitbeckadvertising.com/?p=75</guid>
		<description><![CDATA[One of the latest companies we have been working with is JWshutters. One of the problems they were having, was the fact that people were asking for samples of what they had online. Without an online presence you will find that sharing things with people who expect a website for every reputable business is difficult.
How [...]]]></description>
			<content:encoded><![CDATA[<p>One of the latest companies we have been working with is JWshutters. One of the problems they were having, was the fact that people were asking for samples of what they had online. Without an online presence you will find that sharing things with people who expect a website for every reputable business is difficult.</p>
<p>How can you promote having the best blinds and shutters when you can&#8217;t show potential customers what you have on your website? With that, we set out to help Jwshutters build a blog where they can write general information about <a title="plantation shutters" href="http://jwshutters.com" target="_self">plantation shutters</a> which is what they were selling the most of. For most people who buy these shutters, the minimum order was about $3000 dollars. This meant that details were very important. Making serious changes to the look and feel of a home is definitely going to take a company building a good relationship with the customers online and offline. As JWshutters realized this, then they began to make big strides with the improvement of their website and their blog.</p>
<p>Just from the changes that were made, this window shutter company has seen a 40% growth in sales, and continues to maintain a good relationship with new and repeat customers. Their website has been able to generate new business on a daily basis, and allowed them to recently start an e-commerce site for plantation shutter parts and accessories.</p>
<p>This is the power of proper advertising and marketing of your brand online. If you have not already gotten started doing this then you may want to start investing a little time in online branding. Its as simple as starting a blog with your name on it and making people aware of your service.</p>
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		<title>Permission Based eMail Marketing</title>
		<link>http://www.whitbeckadvertising.com/permission-based-email-marketing/</link>
		<comments>http://www.whitbeckadvertising.com/permission-based-email-marketing/#comments</comments>
		<pubDate>Wed, 11 Nov 2009 17:58:47 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[Advertising Media]]></category>
		<category><![CDATA[eMail Marketing]]></category>
		<category><![CDATA[internet marketing]]></category>

		<guid isPermaLink="false">http://www.whitbeckadvertising.com/?p=71</guid>
		<description><![CDATA[When you hear the term &#8220;internet marketing&#8221;, what do you think of?
For many, that term conjures thoughts of websites or spamming or search engines like Google, Yahoo and Bing. For others, it’s all about graphical design, writing fancy code or even affiliate programs. All of those answers correct, but the essence of internet marketing is [...]]]></description>
			<content:encoded><![CDATA[<p>When you hear the term &#8220;internet marketing&#8221;, what do you think of?</p>
<p>For many, that term conjures thoughts of websites or spamming or search engines like Google, Yahoo and Bing. For others, it’s all about graphical design, writing fancy code or even affiliate programs. All of those answers correct, but the essence of internet marketing is much simpler.</p>
<p>At its core, internet marketing is about these things:</p>
<p>* Understanding the target market to which the product/service/cause you’re marketing will appeal<br />
* Determining exactly how your target market interacts with the internet<br />
* Positioning your content on the internet to attract the attention of your target market<br />
* Collecting information about your target market (also known as &#8220;leads&#8221;) for follow-up and conversion into sales<br />
* Design of offers or incentives to induce the desired actions from your leads</p>
<p>Since there is insufficient space in this article to give all of these topics adequate attention, let’s focus on just one specific topic with the realm of internet marketing: Email Marketing.</p>
<p>My best payoff has always come by focusing on permission-based email marketing. Permission-based email marketing refers to the practice of collecting information (including email addresses) from website visitors and communicating with them via e-mail with their direct consent. The &#8220;permission&#8221; aspect of permission-based email marketing is what separates legitimate email marketers from the spammers that everyone despises.</p>
<p>My love of email marketing is strong for one reason: It works very well. Email marketing has been much like a never-ending goldmine: It enables us to produce income on demand simply by sending a good offer to our list. When you have thousands of loyal subscribers &#8211; as we do &#8211; and you put a strong and compatible offer in front of them, income becomes nearly automatic.</p>
<p>However, the key to successful email marketing is the development of a legitimate trust relationship with your subscribers. If you opt to send your subscribers a request for purchases every single day, they will likely tire of your badgering and cease reading your emails altogether.</p>
<p>Alternatively, if you take the time to provide good content to your readers on a regular and frequent basis, you’ll discover that your readers take all of your emails far more seriously, and as a result your emails will be opened, read and acted upon with greater frequency. Essentially, email marketing is really an exercise in trust.</p>
<p>While there are many more aspects to internet marketing than just permission-based email marketing, email has definitely been the cornerstone on which our business is built.</p>
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		<title>History of the Restaurant Menu Cover</title>
		<link>http://www.whitbeckadvertising.com/history-of-the-restaurant-menu-cover/</link>
		<comments>http://www.whitbeckadvertising.com/history-of-the-restaurant-menu-cover/#comments</comments>
		<pubDate>Sun, 11 Oct 2009 01:55:34 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[Advertising Media]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[History]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Menu Covers]]></category>

		<guid isPermaLink="false">http://www.whitbeckadvertising.com/?p=38</guid>
		<description><![CDATA[Yes, a menu is a piece of cardboard that lists the different foods and dishes of a restaurant. But it means a lot to the restaurant and how it is viewed by the customers. This is the importance of the restaurant menu cover. Restaurant owners really put in an effort to design them so that [...]]]></description>
			<content:encoded><![CDATA[<p>Yes, a menu is a piece of cardboard that lists the different foods and dishes of a restaurant. But it means a lot to the restaurant and how it is viewed by the customers. This is the importance of the <a title="Menu Covers " href="http://www.whitbeckadvertising.com/choosing-the-right-cafe-menu-cover/" target="_blank">restaurant menu cover</a>. Restaurant owners really put in an effort to design them so that their customers will be impressed.</p>
<p>The idea of people eating meals in a eatery or restaurant started in China, throughout the Song Dynasty. But it was in the 1700 when menus were invented. This is because in the past, restaurants would serve the customers whatever the owner had prepared that day. There were no choices and customers ate whatever was served to them.</p>
<p>Throughout the years, owners of restaurants recognized that there were particular dishes that were preferred by their customers. This paved the way to having a few choices for people to pick from. Unfortunately, the cost of paper and the lack of education were rampant during those times. This is why restaurant owners, especially the French, asked their waiters and servers to dictate the menu for that day. In some cases, they wrote the menu on a chalkboard. Finally, printed menus were introduced. They once feared that it might wear out, or become torn or be spilled upon. Then came the menu covers, making menus more durable and easier to handle.</p>
<p>To date, a restaurant menu cover is available in a vast variety of materials, colors, styles, designs, costs and sizes. The restaurant owner can choose to have a design of his own choosing or ask for a service of experts in this field. He can get a menu cover that is formal looking and made of fine materials if he has a classy restaurant. However, if he has a restaurant that is all about the families and kids, he may choose a design that is colorful and attractive to the children&#8217;s eyes.</p>
<p>When looking for a menu cover, there are some constant features. The most important thing to consider is the durability of the cover. It might be costly to change covers frequently. It is essential that you find a menu cover that can protect the menu. If not, your menu would be less appealing since it might get worn out.</p>
<p>You need to consider the size, material, color and price of these menu covers. The colors should be in harmony with the restaurant&#8217;s theme. The same goes for the material of the cover. Expensive and fine leather is best for posh and classy restaurants. Basket weave material or wood covers will go well with restaurants near the beach while the metal or dark-colored covers are perfect for bars. Leatherette, fabric, laminate, vinyl, canvas, linen and PVC are some of the choices for menu cover materials.</p>
<p>Even though it is necessary that you set a budget for your menu covers, it is also important that you be practical with your choice and make sure no money will be put to waste. It makes sense to buy costly menu covers for top-of-the-line restaurants, but for those that are not, it is probably a better choice to get menu covers of good quality but not that expensive. Luckily, there are several companies that offer services for creating menu covers that suits your preference. They will take care of everything for you. All you have to do is pay and you will get your menu cover.</p>
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		<title>Choosing The Right Cafe Menu Cover</title>
		<link>http://www.whitbeckadvertising.com/choosing-the-right-cafe-menu-cover/</link>
		<comments>http://www.whitbeckadvertising.com/choosing-the-right-cafe-menu-cover/#comments</comments>
		<pubDate>Fri, 09 Oct 2009 14:45:22 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[Advertising Media]]></category>
		<category><![CDATA[Web Design Graphics]]></category>
		<category><![CDATA[Designing Menu Covers]]></category>

		<guid isPermaLink="false">http://www.whitbeckadvertising.com/?p=32</guid>
		<description><![CDATA[A cafe, or sometimes known as a coffee shop, is a form of restaurant that is somewhat informal. It is different then a coffee house though. The difference between the two is that in a coffee shop, the usual servings are sandwiches, hot meals and even alcoholic drinks. On the other hand, a coffee house [...]]]></description>
			<content:encoded><![CDATA[<p>A cafe, or sometimes known as a coffee shop, is a form of restaurant that is somewhat informal. It is different then a coffee house though. The difference between the two is that in a coffee shop, the usual servings are sandwiches, hot meals and even alcoholic drinks. On the other hand, a coffee house may serve snacks but it&#8217;s specialty is coffee.</p>
<p>Since it is smaller compared to a restaurant, the equipment inside it is also smaller, such as the plates, the tables, and the menu. <a href="http://www.whitbeckadvertising.com/menu-cover-design-basics/">Cafe menu covers</a> are as equally important, just like any other menu covers. They are important in a cafe and to the cafe owner since they are the ones that give people a preview of what the cafe has to offer. They are something that can turn bystanders into customers, or even regulars.</p>
<p>Menu covers should be related to the cafe and how it caters to the people. A potential customer might be intimidated if he sees a menu cover that looks costly if he is only willing to spend a few dollars on his meal. Since he based it on the looks of the menu cover, he had the impression that the food may be expensive as well.</p>
<p>A cafe owner can decide to spend as much money as he wants to on his menu covers. But it is a waste if you are going to spend too much money on something that is unnecessary. It is appropriate to spend money on costly menu covers, provided that you own a cafe that is frequented by the rich and serves expensive food. But if this is not the case, it is not ideal to spend too much but you still need to buy attractive cafe menu covers.</p>
<p>The factor a cafe owner should look for in a menu cover is it&#8217;s appeal and it&#8217;s durability. It should be able to capture the customers attention. It should be long lasting and have the ability to protect your menu from wears and tears. Because if it can&#8217;t even do that, then it is not an ideal menu cover and you should look for another.</p>
<p>When you are looking for designs for your menu cover, you should get designs that will best fit your cafes image. If your cafe is formal, then it is just right that your menu cover is formal as well. If it is more on the fun side, then colorful menus are the perfect choice.</p>
<p>So how can you have cafe menu covers made? The Internet is the place to look for this. On there, you can find different suppliers of restaurant equipment, including menu covers. They can also suggest what material to use and how many menu covers are recommended. It is important, however, to ask for warranties before you purchase anything.</p>
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		<item>
		<title>Earning Your Way Online Without The Trash</title>
		<link>http://www.whitbeckadvertising.com/earning-your-way-online-without-the-trash/</link>
		<comments>http://www.whitbeckadvertising.com/earning-your-way-online-without-the-trash/#comments</comments>
		<pubDate>Tue, 06 Oct 2009 23:12:08 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[Make Money Online]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[information]]></category>
		<category><![CDATA[internet marketing]]></category>

		<guid isPermaLink="false">http://www.whitbeckadvertising.com/?p=65</guid>
		<description><![CDATA[One of the toughest things in the world that we live in a simply making a living. More than ever thousands if not millions of people have turned to the Internet, to try to take a shot at making money online. How many of these people find products which are completely worthless? How many of [...]]]></description>
			<content:encoded><![CDATA[<p>One of the toughest things in the world that we live in a simply making a living. More than ever thousands if not millions of people have turned to the Internet, to try to take a shot at making money online. How many of these people find products which are completely worthless? How many of these people find products which will only put in more into debt?</p>
<p>The truth of the matter is, that the so-called A-list bloggers, are the ones that are really pushing these worthless products. People line up to buy the crap that these bloggers feed to them each week. Can you really blame a noob for not knowing, or can you? Some people it seems purchase these worthless items because they are still looking for something magical to make them millions of dollars. That&#8217;s also the concept that many A-list bloggers put into their head. When they show the reports to their readers of their earnings, many of the readers don&#8217;t really understand that what they are being shown was established years back and is almost impossible to replicate.</p>
<p>This is why there are millions of results for the term make money online. So many bloggers think that they can make money by flogging the same crap that their mentors are pushing all day long. This leads to what I like to call a downward spiral. The lower on the poll that you are, the less money you make.</p>
<p>If you want a straightforward approach that really teaches you how to make money on the internet without all the bull and you need to check out the <a title="make money online" href="http://whatawookie.com" target="_self">make money online</a> website with a Wookie. Yes this guy has branded himself to a certain extent, but I have yet to see an angle to this blog.</p>
<p>Learn the real way of making money, and stop wasting your money on products that will get you nowhere.</p>
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		<title>Menu Cover Design Basics</title>
		<link>http://www.whitbeckadvertising.com/menu-cover-design-basics/</link>
		<comments>http://www.whitbeckadvertising.com/menu-cover-design-basics/#comments</comments>
		<pubDate>Wed, 30 Sep 2009 22:00:56 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[Advertising Media]]></category>
		<category><![CDATA[General]]></category>
		<category><![CDATA[Graphic Design]]></category>
		<category><![CDATA[Menu Cover Design]]></category>

		<guid isPermaLink="false">http://www.whitbeckadvertising.com/?p=36</guid>
		<description><![CDATA[Sometimes, even if you do not have plans of eating at a restaurant, you can be enticed to eat at one because of the attractive menu cover. But, if your menu is bound in a menu cover that is worn out, then the choice is a little bit easier. You will automatically leave the place [...]]]></description>
			<content:encoded><![CDATA[<p>Sometimes, even if you do not have plans of eating at a restaurant, you can be enticed to eat at one because of the attractive menu cover. But, if your menu is bound in a menu cover that is worn out, then the choice is a little bit easier. You will automatically leave the place to search for a better place to eat.</p>
<p>There are several factors in a restaurant that clienteles consider, which is why they patronize a certain restaurant. These factors include the price, the food, the ambiance and even the staff and servers. But before anything else, the restaurant needs to attract customers first. This is where the menu cover steps in.</p>
<p>The menu is the first thing a customer will take a look at and it can really set a good impression if a customer finds the menu cover appealing. A menu cover with a good design has a positive effect for the customer viewing it. The menu cover varies depending on the economic status of the restaurant. It may either be elegant, simple, sophisticated, folksy, native, colorful or even very expensive. These days you can do your own <a href="http://menu-cover.com/">menu covers</a> by following some steps.</p>
<p>Due to the fact that a menu is likely to contain pictures of food, it is a good idea to make the menu cover design nominal. You may first try your designs on a sketchpad. It is smart to make designs that are similar to the restaurant&#8217;s theme. You may also add some graphics or a statement that best describes your restaurant. For instance, you may include a picture of an American flag if the specialty of your restaurant is American cuisine. If your restaurant is a pizza parlor, obviously you will include pictures and graphics of pizza. It is also wise to add the logo of your restaurant.</p>
<p>Next, you have to choose what the size of your menu will be. You need to consider the sizes of the table, number of dishes that you will put in the menu and the size of your restaurant. Try different sizes for your menu cover and find the one that suits your taste, your budget, and your restaurant.</p>
<p>It is also an option to add colors to your mock up. Try out several varieties of colors and see which one looks perfect in your eyes. The perfect option is to use a computer when you are making designs. Print it out so you can handle it just like a customer would.</p>
<p>One other thing you may do is to ask for some referrals, ideas or suggestions from the staff and from some of your friends. They can give you good suggestions. Plus, you may show your designs to others and ask their opinion about the design and gather viewpoints besides your own.</p>
<p>However, if you do not have the right equipment and the knowledge about producing menu covers, then it is advisable that you pay for the services of an expert menu cover designer. He can help you with your logo, design, material, and may even give you packages deals that you will find affordable.</p>
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