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	<title>Whitbeck Advertising and Online Promotion</title>
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	<link>http://www.whitbeckadvertising.com</link>
	<description>Advertising, Marketing, Graphic Design and Online Promotions</description>
	<lastBuildDate>Sun, 07 Mar 2010 19:25:38 +0000</lastBuildDate>
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		<title>Building A Brand On Shutters</title>
		<link>http://www.whitbeckadvertising.com/building-a-brand-on-shutters/</link>
		<comments>http://www.whitbeckadvertising.com/building-a-brand-on-shutters/#comments</comments>
		<pubDate>Sun, 07 Mar 2010 19:25:38 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[Advertising Media]]></category>

		<guid isPermaLink="false">http://www.whitbeckadvertising.com/?p=75</guid>
		<description><![CDATA[One of the latest companies we have been working with is JWshutters. One of the problems they were having, was the fact that people were asking for samples of what they had online. Without an online presence you will find that sharing things with people who expect a website for every reputable business is difficult.
How [...]]]></description>
			<content:encoded><![CDATA[<p>One of the latest companies we have been working with is JWshutters. One of the problems they were having, was the fact that people were asking for samples of what they had online. Without an online presence you will find that sharing things with people who expect a website for every reputable business is difficult.</p>
<p>How can you promote having the best blinds and shutters when you can&#8217;t show potential customers what you have on your website? With that, we set out to help Jwshutters build a blog where they can write general information about <a title="plantation shutters" href="http://jwshutters.com" target="_self">plantation shutters</a> which is what they were selling the most of. For most people who buy these shutters, the minimum order was about $3000 dollars. This meant that details were very important. Making serious changes to the look and feel of a home is definitely going to take a company building a good relationship with the customers online and offline. As JWshutters realized this, then they began to make big strides with the improvement of their website and their blog.</p>
<p>Just from the changes that were made, this window shutter company has seen a 40% growth in sales, and continues to maintain a good relationship with new and repeat customers. Their website has been able to generate new business on a daily basis, and allowed them to recently start an e-commerce site for plantation shutter parts and accessories.</p>
<p>This is the power of proper advertising and marketing of your brand online. If you have not already gotten started doing this then you may want to start investing a little time in online branding. Its as simple as starting a blog with your name on it and making people aware of your service.</p>
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		<title>Sample Resumes</title>
		<link>http://www.whitbeckadvertising.com/sample-resumes/</link>
		<comments>http://www.whitbeckadvertising.com/sample-resumes/#comments</comments>
		<pubDate>Thu, 12 Nov 2009 14:59:45 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Helpful Programs]]></category>
		<category><![CDATA[Sample Resume]]></category>
		<category><![CDATA[Writing Resumes]]></category>

		<guid isPermaLink="false">http://www.whitbeckadvertising.com/?p=73</guid>
		<description><![CDATA[If you do not have a lot of experience in writing resumes, it is only natural for you to be a bit concerned about writing a resume. At the simple level, a resume is a document that summarizes your skills and work history so that an employer can see if you are qualified for the [...]]]></description>
			<content:encoded><![CDATA[<p>If you do not have a lot of experience in writing resumes, it is only natural for you to be a bit concerned about writing a resume. At the simple level, a resume is a document that summarizes your skills and work history so that an employer can see if you are qualified for the position. The goal of writing a resume is not really to be hired for the job but to advance to the next stage in the hiring process, which is to get an interview. When you do not have a lot of experience writing resumes or you simply need some help, sample resumes can help to give you the guidance that you need to write a resume that will really get some attention.</p>
<p>Downloading and following a sample resume can provide many benefits. One of the primary benefits of using sample resumes is that you can save time. Anyone who has ever sat down and written resumes actually knows how time consuming it can be to get the job completed. This can be particularly true if you face writer&#8217;s block while writing your resume. Sample resumes can help you to break through writer&#8217;s block and speed along the process by giving you some ideas of how to structure your resume.</p>
<p>Looking at sample resumes can also be a big help in determining how to handle certain specific situations. Not everyone is the same and not everyone has the same type of work background. Somone may have far too much work experience or far too little work experience. You may be switching industries to a new one. You may be looking for a promotion. In every one of these situations, using a sample resume will guide you to the best way to present your information.</p>
<p>Reviewing what other sample resumes look like can help you to create a more exciting resume than you would have otherwise. Today it is more important than ever before to be certain that your resume stands out from the crowd and is not bland and boring. Learning how to best highlight your skills and experience using sample resumes is a good step toward obtaining an interview and then landing the job of your dreams.</p>
<p>You can find a variety of different sample resumes online that you can use to guide you through a variety of different circumstances. Following a few resume samples can save you a ton of time and give you the boost you need to create a stellar resume.</p>
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		<title>Permission Based eMail Marketing</title>
		<link>http://www.whitbeckadvertising.com/permission-based-email-marketing/</link>
		<comments>http://www.whitbeckadvertising.com/permission-based-email-marketing/#comments</comments>
		<pubDate>Wed, 11 Nov 2009 17:58:47 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[Advertising Media]]></category>
		<category><![CDATA[eMail Marketing]]></category>
		<category><![CDATA[internet marketing]]></category>

		<guid isPermaLink="false">http://www.whitbeckadvertising.com/?p=71</guid>
		<description><![CDATA[When you hear the term &#8220;internet marketing&#8221;, what do you think of?
For many, that term conjures thoughts of websites or spamming or search engines like Google, Yahoo and Bing. For others, it’s all about graphical design, writing fancy code or even affiliate programs. All of those answers correct, but the essence of internet marketing is [...]]]></description>
			<content:encoded><![CDATA[<p>When you hear the term &#8220;internet marketing&#8221;, what do you think of?</p>
<p>For many, that term conjures thoughts of websites or spamming or search engines like Google, Yahoo and Bing. For others, it’s all about graphical design, writing fancy code or even affiliate programs. All of those answers correct, but the essence of internet marketing is much simpler.</p>
<p>At its core, internet marketing is about these things:</p>
<p>* Understanding the target market to which the product/service/cause you’re marketing will appeal<br />
* Determining exactly how your target market interacts with the internet<br />
* Positioning your content on the internet to attract the attention of your target market<br />
* Collecting information about your target market (also known as &#8220;leads&#8221;) for follow-up and conversion into sales<br />
* Design of offers or incentives to induce the desired actions from your leads</p>
<p>Since there is insufficient space in this article to give all of these topics adequate attention, let’s focus on just one specific topic with the realm of internet marketing: Email Marketing.</p>
<p>My best payoff has always come by focusing on permission-based email marketing. Permission-based email marketing refers to the practice of collecting information (including email addresses) from website visitors and communicating with them via e-mail with their direct consent. The &#8220;permission&#8221; aspect of permission-based email marketing is what separates legitimate email marketers from the spammers that everyone despises.</p>
<p>My love of email marketing is strong for one reason: It works very well. Email marketing has been much like a never-ending goldmine: It enables us to produce income on demand simply by sending a good offer to our list. When you have thousands of loyal subscribers &#8211; as we do &#8211; and you put a strong and compatible offer in front of them, income becomes nearly automatic.</p>
<p>However, the key to successful email marketing is the development of a legitimate trust relationship with your subscribers. If you opt to send your subscribers a request for purchases every single day, they will likely tire of your badgering and cease reading your emails altogether.</p>
<p>Alternatively, if you take the time to provide good content to your readers on a regular and frequent basis, you’ll discover that your readers take all of your emails far more seriously, and as a result your emails will be opened, read and acted upon with greater frequency. Essentially, email marketing is really an exercise in trust.</p>
<p>While there are many more aspects to internet marketing than just permission-based email marketing, email has definitely been the cornerstone on which our business is built.</p>
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		<title>History of the Restaurant Menu Cover</title>
		<link>http://www.whitbeckadvertising.com/history-of-the-restaurant-menu-cover/</link>
		<comments>http://www.whitbeckadvertising.com/history-of-the-restaurant-menu-cover/#comments</comments>
		<pubDate>Sun, 11 Oct 2009 01:55:34 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[Advertising Media]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[History]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Menu Covers]]></category>

		<guid isPermaLink="false">http://www.whitbeckadvertising.com/?p=38</guid>
		<description><![CDATA[Yes, a menu is a piece of cardboard that lists the different foods and dishes of a restaurant. But it means a lot to the restaurant and how it is viewed by the customers. This is the importance of the restaurant menu cover. Restaurant owners really put in an effort to design them so that [...]]]></description>
			<content:encoded><![CDATA[<p>Yes, a menu is a piece of cardboard that lists the different foods and dishes of a restaurant. But it means a lot to the restaurant and how it is viewed by the customers. This is the importance of the <a title="Menu Covers " href="http://www.whitbeckadvertising.com/choosing-the-right-cafe-menu-cover/" target="_blank">restaurant menu cover</a>. Restaurant owners really put in an effort to design them so that their customers will be impressed.</p>
<p>The idea of people eating meals in a eatery or restaurant started in China, throughout the Song Dynasty. But it was in the 1700 when menus were invented. This is because in the past, restaurants would serve the customers whatever the owner had prepared that day. There were no choices and customers ate whatever was served to them.</p>
<p>Throughout the years, owners of restaurants recognized that there were particular dishes that were preferred by their customers. This paved the way to having a few choices for people to pick from. Unfortunately, the cost of paper and the lack of education were rampant during those times. This is why restaurant owners, especially the French, asked their waiters and servers to dictate the menu for that day. In some cases, they wrote the menu on a chalkboard. Finally, printed menus were introduced. They once feared that it might wear out, or become torn or be spilled upon. Then came the menu covers, making menus more durable and easier to handle.</p>
<p>To date, a restaurant menu cover is available in a vast variety of materials, colors, styles, designs, costs and sizes. The restaurant owner can choose to have a design of his own choosing or ask for a service of experts in this field. He can get a menu cover that is formal looking and made of fine materials if he has a classy restaurant. However, if he has a restaurant that is all about the families and kids, he may choose a design that is colorful and attractive to the children&#8217;s eyes.</p>
<p>When looking for a menu cover, there are some constant features. The most important thing to consider is the durability of the cover. It might be costly to change covers frequently. It is essential that you find a menu cover that can protect the menu. If not, your menu would be less appealing since it might get worn out.</p>
<p>You need to consider the size, material, color and price of these menu covers. The colors should be in harmony with the restaurant&#8217;s theme. The same goes for the material of the cover. Expensive and fine leather is best for posh and classy restaurants. Basket weave material or wood covers will go well with restaurants near the beach while the metal or dark-colored covers are perfect for bars. Leatherette, fabric, laminate, vinyl, canvas, linen and PVC are some of the choices for menu cover materials.</p>
<p>Even though it is necessary that you set a budget for your menu covers, it is also important that you be practical with your choice and make sure no money will be put to waste. It makes sense to buy costly menu covers for top-of-the-line restaurants, but for those that are not, it is probably a better choice to get menu covers of good quality but not that expensive. Luckily, there are several companies that offer services for creating menu covers that suits your preference. They will take care of everything for you. All you have to do is pay and you will get your menu cover.</p>
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		<title>Choosing The Right Cafe Menu Cover</title>
		<link>http://www.whitbeckadvertising.com/choosing-the-right-cafe-menu-cover/</link>
		<comments>http://www.whitbeckadvertising.com/choosing-the-right-cafe-menu-cover/#comments</comments>
		<pubDate>Fri, 09 Oct 2009 14:45:22 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[Advertising Media]]></category>
		<category><![CDATA[Web Design Graphics]]></category>
		<category><![CDATA[Designing Menu Covers]]></category>

		<guid isPermaLink="false">http://www.whitbeckadvertising.com/?p=32</guid>
		<description><![CDATA[A cafe, or sometimes known as a coffee shop, is a form of restaurant that is somewhat informal. It is different then a coffee house though. The difference between the two is that in a coffee shop, the usual servings are sandwiches, hot meals and even alcoholic drinks. On the other hand, a coffee house [...]]]></description>
			<content:encoded><![CDATA[<p>A cafe, or sometimes known as a coffee shop, is a form of restaurant that is somewhat informal. It is different then a coffee house though. The difference between the two is that in a coffee shop, the usual servings are sandwiches, hot meals and even alcoholic drinks. On the other hand, a coffee house may serve snacks but it&#8217;s specialty is coffee.</p>
<p>Since it is smaller compared to a restaurant, the equipment inside it is also smaller, such as the plates, the tables, and the menu. <a href="http://www.whitbeckadvertising.com/menu-cover-design-basics/">Cafe menu covers</a> are as equally important, just like any other menu covers. They are important in a cafe and to the cafe owner since they are the ones that give people a preview of what the cafe has to offer. They are something that can turn bystanders into customers, or even regulars.</p>
<p>Menu covers should be related to the cafe and how it caters to the people. A potential customer might be intimidated if he sees a menu cover that looks costly if he is only willing to spend a few dollars on his meal. Since he based it on the looks of the menu cover, he had the impression that the food may be expensive as well.</p>
<p>A cafe owner can decide to spend as much money as he wants to on his menu covers. But it is a waste if you are going to spend too much money on something that is unnecessary. It is appropriate to spend money on costly menu covers, provided that you own a cafe that is frequented by the rich and serves expensive food. But if this is not the case, it is not ideal to spend too much but you still need to buy attractive cafe menu covers.</p>
<p>The factor a cafe owner should look for in a menu cover is it&#8217;s appeal and it&#8217;s durability. It should be able to capture the customers attention. It should be long lasting and have the ability to protect your menu from wears and tears. Because if it can&#8217;t even do that, then it is not an ideal menu cover and you should look for another.</p>
<p>When you are looking for designs for your menu cover, you should get designs that will best fit your cafes image. If your cafe is formal, then it is just right that your menu cover is formal as well. If it is more on the fun side, then colorful menus are the perfect choice.</p>
<p>So how can you have cafe menu covers made? The Internet is the place to look for this. On there, you can find different suppliers of restaurant equipment, including menu covers. They can also suggest what material to use and how many menu covers are recommended. It is important, however, to ask for warranties before you purchase anything.</p>
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		<item>
		<title>Earning Your Way Online Without The Trash</title>
		<link>http://www.whitbeckadvertising.com/earning-your-way-online-without-the-trash/</link>
		<comments>http://www.whitbeckadvertising.com/earning-your-way-online-without-the-trash/#comments</comments>
		<pubDate>Tue, 06 Oct 2009 23:12:08 +0000</pubDate>
		<dc:creator></dc:creator>
				<category><![CDATA[Make Money Online]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[information]]></category>
		<category><![CDATA[internet marketing]]></category>

		<guid isPermaLink="false">http://www.whitbeckadvertising.com/?p=65</guid>
		<description><![CDATA[One of the toughest things in the world that we live in a simply making a living. More than ever thousands if not millions of people have turned to the Internet, to try to take a shot at making money online. How many of these people find products which are completely worthless? How many of [...]]]></description>
			<content:encoded><![CDATA[<p>One of the toughest things in the world that we live in a simply making a living. More than ever thousands if not millions of people have turned to the Internet, to try to take a shot at making money online. How many of these people find products which are completely worthless? How many of these people find products which will only put in more into debt?</p>
<p>The truth of the matter is, that the so-called A-list bloggers, are the ones that are really pushing these worthless products. People line up to buy the crap that these bloggers feed to them each week. Can you really blame a noob for not knowing, or can you? Some people it seems purchase these worthless items because they are still looking for something magical to make them millions of dollars. That&#8217;s also the concept that many A-list bloggers put into their head. When they show the reports to their readers of their earnings, many of the readers don&#8217;t really understand that what they are being shown was established years back and is almost impossible to replicate.</p>
<p>This is why there are millions of results for the term make money online. So many bloggers think that they can make money by flogging the same crap that their mentors are pushing all day long. This leads to what I like to call a downward spiral. The lower on the poll that you are, the less money you make.</p>
<p>If you want a straightforward approach that really teaches you how to make money on the internet without all the bull and you need to check out the <a title="make money online" href="http://whatawookie.com" target="_self">make money online</a> website with a Wookie. Yes this guy has branded himself to a certain extent, but I have yet to see an angle to this blog.</p>
<p>Learn the real way of making money, and stop wasting your money on products that will get you nowhere.</p>
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