Whitbeck Advertising and Online Promotion

When you hear the term “internet marketing”, what do you think of?

For many, that term conjures thoughts of websites or spamming or search engines like Google, Yahoo and Bing. For others, it’s all about graphical design, writing fancy code or even affiliate programs. All of those answers correct, but the essence of internet marketing is much simpler.

At its core, internet marketing is about these things:

* Understanding the target market to which the product/service/cause you’re marketing will appeal
* Determining exactly how your target market interacts with the internet
* Positioning your content on the internet to attract the attention of your target market
* Collecting information about your target market (also known as “leads”) for follow-up and conversion into sales
* Design of offers or incentives to induce the desired actions from your leads

Since there is insufficient space in this article to give all of these topics adequate attention, let’s focus on just one specific topic with the realm of internet marketing: Email Marketing.

My best payoff has always come by focusing on permission-based email marketing. Permission-based email marketing refers to the practice of collecting information (including email addresses) from website visitors and communicating with them via e-mail with their direct consent. The “permission” aspect of permission-based email marketing is what separates legitimate email marketers from the spammers that everyone despises.

My love of email marketing is strong for one reason: It works very well. Email marketing has been much like a never-ending goldmine: It enables us to produce income on demand simply by sending a good offer to our list. When you have thousands of loyal subscribers – as we do – and you put a strong and compatible offer in front of them, income becomes nearly automatic.

However, the key to successful email marketing is the development of a legitimate trust relationship with your subscribers. If you opt to send your subscribers a request for purchases every single day, they will likely tire of your badgering and cease reading your emails altogether.

Alternatively, if you take the time to provide good content to your readers on a regular and frequent basis, you’ll discover that your readers take all of your emails far more seriously, and as a result your emails will be opened, read and acted upon with greater frequency. Essentially, email marketing is really an exercise in trust.

While there are many more aspects to internet marketing than just permission-based email marketing, email has definitely been the cornerstone on which our business is built.

No Comments | In: Advertising Media, eMail Marketing | tags: eMail Marketing, internet marketing. | #

Yes, a menu is a piece of cardboard that lists the different foods and dishes of a restaurant. But it means a lot to the restaurant and how it is viewed by the customers. This is the importance of the restaurant menu cover. Restaurant owners really put in an effort to design them so that their customers will be impressed.

The idea of people eating meals in a eatery or restaurant started in China, throughout the Song Dynasty. But it was in the 1700 when menus were invented. This is because in the past, restaurants would serve the customers whatever the owner had prepared that day. There were no choices and customers ate whatever was served to them.

Throughout the years, owners of restaurants recognized that there were particular dishes that were preferred by their customers. This paved the way to having a few choices for people to pick from. Unfortunately, the cost of paper and the lack of education were rampant during those times. This is why restaurant owners, especially the French, asked their waiters and servers to dictate the menu for that day. In some cases, they wrote the menu on a chalkboard. Finally, printed menus were introduced. They once feared that it might wear out, or become torn or be spilled upon. Then came the menu covers, making menus more durable and easier to handle.

To date, a restaurant menu cover is available in a vast variety of materials, colors, styles, designs, costs and sizes. The restaurant owner can choose to have a design of his own choosing or ask for a service of experts in this field. He can get a menu cover that is formal looking and made of fine materials if he has a classy restaurant. However, if he has a restaurant that is all about the families and kids, he may choose a design that is colorful and attractive to the children’s eyes.

When looking for a menu cover, there are some constant features. The most important thing to consider is the durability of the cover. It might be costly to change covers frequently. It is essential that you find a menu cover that can protect the menu. If not, your menu would be less appealing since it might get worn out.

You need to consider the size, material, color and price of these menu covers. The colors should be in harmony with the restaurant’s theme. The same goes for the material of the cover. Expensive and fine leather is best for posh and classy restaurants. Basket weave material or wood covers will go well with restaurants near the beach while the metal or dark-colored covers are perfect for bars. Leatherette, fabric, laminate, vinyl, canvas, linen and PVC are some of the choices for menu cover materials.

Even though it is necessary that you set a budget for your menu covers, it is also important that you be practical with your choice and make sure no money will be put to waste. It makes sense to buy costly menu covers for top-of-the-line restaurants, but for those that are not, it is probably a better choice to get menu covers of good quality but not that expensive. Luckily, there are several companies that offer services for creating menu covers that suits your preference. They will take care of everything for you. All you have to do is pay and you will get your menu cover.

No Comments | In: Advertising Media | tags: Design, History, Marketing, Menu Covers. | #